For certain queries, usually questions (i.e., SEO Anomaly who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL. Links from .edu sites were considered ‘hard to get’ and thought to have more value for link building. As a result, link builders targeted .edu links until many of the lesser-known .edu sites became devalued by Google and any benefit of the link was ignored. It is considered that having links directly to deep pages in a site indicates quality of content on the site.
Hilltop Algorithm
Technical SEO is the process of optimizing a website’s technical aspects to improve that website’s visibility and ranking on the SERPs. Improving technical aspects can help search engine spiders crawl your website more effectively, and improve the usability of your site. It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it.
External Link
Ideally, your meta description should stay within 150 to 160 characters. That’s just enough space to explain what’s waiting on the other side of the click. Go longer, and you risk Google cutting off your message with a “…”, making it look unfinished. Meta description may seem like a small detail — but it can have a big impact on whether users choose your page or someone else’s. Phrases like “Learn more,” “Shop now,” “Get started today,” or “Discover how” can subtly encourage users to click your snippet over others. It really is align with levels of certainty, and I think as well the C, creating a narrative.
- In this article, you’ll learn why SEO marketing is important and steps you can take to improve your SEO content marketing efforts.
- A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer.
- It uses an umbrella of strategies and techniques to boost your visibility, which can result in increased website traffic.
- In order to get your content in front of the right people, you would probably do this.
- Conversion rate optimization involves using methods such as A/B testing to make changes to websites and measure the impact they have on a site’s conversion rate.
No matter how you approach reporting, whether with the expertise of an agency like WebFX or the resources of your in-house team, make reporting a part of your SEO management. It can inform and improve your strategy, as well as demonstrate its value to company decision-makers. In comparison, in-house SEO management (and department budgets) can limit your team. These limitations can have a direct impact on the quality and results of your competitor analysis, which can influence your SEO strategy. If you’re new to SEO, it introduces several aspects of technical SEO, which is where the expertise of an SEO agency like WebFX becomes valuable.
According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic.
